<aside> ⚠️ This is not a real project. but a design challenge i did when i was applying for a design consultant company. But, the research was done with actual target user. it took 5 days for me to complete this design challenge

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Problem

Your hypothetical client is a local clinic that focuses on women's health, childbirth, and pediatric care. They found that a lot of their patients, mostly first time moms, are obviously nervous about the entire process and are highly reliant on their care providers at the clinic, even for simple questions.

A local clinic that focuses on women’s health, childbirth and pediatric care found that a lot of their patients, mostly first time moms, are obviously nervous about the entire process and are highly reliant on their care providers at the clinics, even for simple questions.

With the large number of patients needed to be served on a daily basis, and the limited number of physicians, the clinic is looking for ways to add a piece of mind for the patients through technology. They need a digital solution that:

• Answer key questions that expectant moms have based on how far they are in their pregnancy journey
• Connect them to their primary care physician for urgent matters
• Potentially connect them with other mom-to-bes to share their stories In terms of look and feel, the client had said that they want the brand to reflect every person, caregiver, and sage as the archetypes.

Qualitative Research

Before i did the design. i wanted to understand more about the user needs and pain points, and since there’s no existing research documentation i had to do the initial research.

Objectives

1. To know their concerns and confusions during their pregnancy and their behavior on getting the answer or solution that they need
2. To uncover their pain points and needs when finding professional help during their pregnancy
3. To understand their behavior when they want to discuss and share anything about their pregnancy journey

Focus Area

1. what are their concerns during pregnancy and how did they solve it?
2. Their behavior, needs and expectations in seeking professional help during pregnancy
3. how they communicate or engage with fellows moms-to-be